Timeless grace, woven with love.
Premium ethnic wear for women who dress for themselves. Soft fabrics, quiet colour, and pieces made to be kept.
Our story
Born from a memory. Made for today.
Saba's Naani and Daadi wore mogra as earrings. On summer evenings the whole house carried that scent, and years later it is still the first thing she remembers about them.
That small white flower is why the jasmine sits in our logo. It is our way of keeping something soft and personal at the centre of a modern label.
A flower behind the ear, and a whole evening remembered.
Saba, founder
Loved most
Quietly bestselling
Make it a set.
Every kurta on this site shows the pants, dupatta and scarf we would put with it, so a whole look comes together in one step instead of three.
Shop kurta sets
Our brand
Rare, and meant to be kept.
Naayaab means rare. It is the word we kept coming back to for clothes that are not meant to be worn once and forgotten.
Saba's Naani and Daadi wore mogra as earrings. That is the whole reason jasmine sits in our logo, and it is the feeling we want a Naayaab piece to carry: something you notice the way you notice a fragrance, before you notice anything else.
Everything here is women's ethnic wear and nothing else. Soft cloth, quiet colour, modest cuts, and small runs rather than a new collection every fortnight.
It is made for women who dress for themselves. If a piece still works three seasons from now, we have done our job.
Read our storyWear it your way
Letters from Naayaab
New pieces, quiet notes on fabric, and first access to the festive edit. Nothing more than once or twice a month.
We keep your address to ourselves. Unsubscribe any time.
Considered fabrics
Cotton, mul, chanderi and silk blends chosen for how they feel all day.
Shipping across India
Dispatched in 2 to 4 working days, tracked to your door.
Easy 7 day returns
If the fit is not right, we will make it simple to send back.
Made in small runs
Limited pieces per design, so what you wear stays rare.